Altruistic Preference Models of Low-Carbon E-Commerce Supply Chain

With the gradual popularity of online sales and enhancement consumers’ low-carbon awareness, e-commerce supply chain (LCECSC) has developed rapidly. However, most current research on LCECSC assumes that decision-making body is rational, there less irrational behavior e-platform altruistic preference. Therefore, aiming at composed a single manufacturer, this paper establishes two basic models with or without Additionally, combines characteristics preference proportional function commission, then commission-based extended model to further explore influence commission its The literature does not consider point, nor it analyze other parameters degree altruism By comparing optimal decisions numerical analysis among models, following conclusions can be drawn that: (1) different from traditional offline chain, profit dominator lower than follower manufacturer; (2) when carbon emission reduction elasticity coefficient increases, service level, price, reduction, sales, members profits, system increase, ultimately improving economic environmental performances; (3) ‘profit transferring’. moderate conducive stable operation long-term development LCECSC.